TV's become more fragmented, and people are spending more time on social media:(Sterling) “As marketers and brands try and reach audiences wherever they may be they have had to of necessity shift their spending into mobile, into social and those are sort of overlapping categories.”Last year Twitter aired NFL games and this year Amazon will. Facebook also has a deal with Univision and Major League Soccer to air games.Forbes: The Most Valuable MLB FranchisesWed, 12 Apr 2017 17:17:34 +0000For the 20th straight year, Forbes lists the New York Yankees as Major League Baseball's most valuable franchise. Dodgers, valued at $2.75billion.Next are the Boston Red Sox, followed by the reigning World Series champion Chicago Cubs, followed by the San Francisco Giants and the New York Mets.The average team is worth $1.54 billion, a 19 percent increase in the past year thanks to a surge in profitability from new TVdeals.The Tampa Bay Rays are at the bottom, valued at $825 million, slightly less than the $880 million Oakland A's.
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