Apple voted the coolest brand in Britain for fourth year running as Sony and Rolex miss out on top 20ESTABLISHED names such as Bose and Sony have dropped out of the CoolBrands top 20 to be replaced by home music system Sonos and Spotify. Share06:00, 28 SEP 2015Apple was voted the coolest brand ShareGet daily updates directly to your inbox+ SubscribeThank you for subscribing!Could not subscribe, try again laterInvalid EmailAPPLE have been voted the coolest brand in Britain for the fourth year running.But established names such as Bose and Sony have dropped out of the CoolBrands top 20 to be replaced by home music system Sonos and Spotify.Netflix and Instagram are on the way up but Selfridges, Dom Perignon, Rolex and Stella McCartney have dropped out.The list is voted for by 2500 consumers and a panel of 36 “key influencers”, which this year included musicians Ella Eyre and Labrinth and British Fashion Council chief executive Caroline Rush.Rolex dropped out of the top 20CoolBrands spokesman Stephen Cheliotis said: “Attaining top 20 status takes time and isn't the result of a one year fad or flash in the pan.”Young brands however, like Netflix and Instagram, are showing clear momentum. They are moving up the top 20 at a decent pace and posing a threat to established sector peers, suggesting they'll challenge the leading brand overall.”Whole Foods Market are another new entry along with the boutique Ace Hotel and Royal Albert Hall in London.The Royal Albert Hall's first appearance follows a contemporary programme of shows featuring the likes of veteran DJ Pete Tong and singer Emeli Sande.Plush department store Liberty is another new entry.Voters were asked to bear in mind style, authenticity, and whenlisting their brandCheliotis added: “How long Apple hangs on to pole is hard to predict, but as the initial around new dies down fake ray ban sunglasses, evaluation on how pioneering these are could be telling.”.
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